{"id":374,"date":"2025-04-04T22:49:53","date_gmt":"2025-04-04T22:49:53","guid":{"rendered":"https:\/\/thereferralchoice.com\/?p=374"},"modified":"2025-05-16T15:42:04","modified_gmt":"2025-05-16T15:42:04","slug":"the-gtm-ai-operating-system","status":"publish","type":"post","link":"https:\/\/thereferralchoice.com\/index.php\/2025\/04\/04\/the-gtm-ai-operating-system\/","title":{"rendered":"The GTM AI Operating System"},"content":{"rendered":"<p><em>Hello and welcome to <strong>The GTM Newsletter by GTMnow <\/strong>&#8211; read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.<\/em><\/p>\n<div>\n<hr \/>\n<\/div>\n<p>The best companies are building <em>leverage<\/em>. They\u2019re redesigning their go-to-market architecture from the ground up to scale with <em>systems, <\/em>not just people.<\/p>\n<p>What\u2019s emerging isn\u2019t just another AI point solution (well, actually, yes &#8211; there are many of those!). This goes beyond tools though and refers to the <em>shift<\/em> behind them. The shift to a new operating model: the <strong>GTM AI Operating System<\/strong>.<\/p>\n<p>We\u2019re calling this the rise of the \u201cGTM AI OS\u201d \u2013 a coordinated, AI-driven backbone that connects marketing, sales, CS, and product into a single motion.<br \/>\nIt\u2019s about working smarter across the entire GTM organization. Embedding AI across workflows to:<\/p>\n<ul>\n<li>Share context between teams<\/li>\n<li>Reduce manual work and friction<\/li>\n<li>Accelerate signal-to-action loops<\/li>\n<li>Unlock efficiency at scale<\/li>\n<\/ul>\n<p>Instead of reacting to insights, companies are wiring intelligence directly into their GTM stack, so that actions are triggered in real time, not after the fact.<\/p>\n<p>It\u2019s not about adding more tools. It\u2019s about asking one key question:<br \/>\n<em>\u201cHow do we turn our GTM data into coordinated action across the buyer journey?\u201d<\/em><\/p>\n<p>The companies that figure this out will build a real, lasting advantage.<br \/>\nNot through more software, but through system design.<\/p>\n<p><strong>In this newsletter:<\/strong><\/p>\n<ul>\n<li><strong>The GTM AI Operating System (GTM AI OS):<\/strong> A new architecture emerging across sales, marketing, CS, and product.<\/li>\n<li><strong>4 models for building your GTM OS:<\/strong> How top teams are operationalizing AI, from internal tiger teams to hybrid \u201cAI + GTM\u201d roles.<\/li>\n<\/ul>\n<div class=\"captioned-image-container\">\n<figure>\n<div class=\"image2-inset\"><img loading=\"lazy\" class=\"sizing-normal\" src=\"https:\/\/thereferralchoice.com\/wp-content\/uploads\/2025\/04\/6f187e34-7ec9-4bea-9802-54d1eb5a6ebc_1456x1048.jpg\" alt=\"\" width=\"1456\" height=\"1048\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/6f187e34-7ec9-4bea-9802-54d1eb5a6ebc_1456x1048.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1048,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:186249,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/i\/160615476?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f187e34-7ec9-4bea-9802-54d1eb5a6ebc_1456x1048.png&quot;,&quot;isProcessing&quot;:false}\" \/><\/div>\n<\/figure>\n<\/div>\n<div>\n<hr \/>\n<\/div>\n<h4><strong><img src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/2705.png\" alt=\"\u2705\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/> Recommendations<\/strong><\/h4>\n<p><strong><a href=\"https:\/\/www.zoominfo.com\/gtm25-virtual?camp_id=7017y00000wIvGCAA0&amp;utm_source=gtmfund&amp;utm_medium=email&amp;utm_campaign=virtual&amp;utm_content=gtm25-lightning-strike-event\" target=\"_blank\" rel=\"noopener\">ZoomInfo\u2019s GTM25 virtual conference on May 7th<\/a>.<\/strong><\/p>\n<p><strong>The future of GTM is AI-powered. <\/strong>Join us and thousands of revenue leaders at ZoomInfo\u2019s GTM25 virtual conference on May 7th to explore how high-performing teams are leveraging Go-to-Market Intelligence and AI to fuel their GTM strategies that help top teams crush their revenue goals. You\u2019ll hear from industry experts, connect with peers, and learn about the latest AI advancements. Beyond insights, you\u2019ll walk away with proven AI tactics that you can directly implement for your GTM team.<\/p>\n<p><a href=\"https:\/\/www.zoominfo.com\/gtm25-virtual?camp_id=7017y00000wIvGCAA0&amp;utm_source=gtmfund&amp;utm_medium=email&amp;utm_campaign=virtual&amp;utm_content=gtm25-lightning-strike-event\" target=\"_blank\" rel=\"noopener\">Save Your Spot<\/a><strong> \u2013 <\/strong>see you (virtually) there!<\/p>\n<div>\n<hr \/>\n<\/div>\n<h2>The GTM AI Operating System<\/h2>\n<p>The GTM AI Operating System (GTM AI OS) is about building a revenue engine that\u2019s faster, leaner, and smarter. Companies are redesigning their operating models around automation, data orchestration, and system-level thinking to unlock efficiency, reduce manual work, and scale without adding headcount.<\/p>\n<p>There are four primary ways that teams have been building their GTM AI OS systems:<\/p>\n<h3><strong>1. Internal operators as system designers<\/strong><\/h3>\n<p>At data-fluent and product-led companies, RevOps teams are often stepping up as the system designers. They\u2019re owning the entire GTM data layer and enabling AI across the stack.<\/p>\n<div class=\"captioned-image-container\">\n<figure>\n<div class=\"image2-inset\"><img loading=\"lazy\" class=\"sizing-normal\" src=\"https:\/\/thereferralchoice.com\/wp-content\/uploads\/2025\/04\/336decab-389a-491d-98f0-f3c28f513bc3_1280x1000.png\" alt=\"\" width=\"1280\" height=\"1000\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/336decab-389a-491d-98f0-f3c28f513bc3_1280x1000.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1000,&quot;width&quot;:1280,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:75755,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/i\/160615476?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F336decab-389a-491d-98f0-f3c28f513bc3_1280x1000.png&quot;,&quot;isProcessing&quot;:false}\" \/><\/div>\n<\/figure>\n<\/div>\n<h3><strong>2. Cross-functional tiger teams<\/strong><\/h3>\n<p>Some companies are taking a \u201ctwo-pizza\u201d team approach to GTM transformation \u2013 creating small, cross-functional pods focused on automation and system enablement.<\/p>\n<p>This might include:<\/p>\n<ul>\n<li>A GTM-aware engineer<\/li>\n<li>A RevOps or DataOps lead<\/li>\n<li>A senior revenue stakeholder<\/li>\n<\/ul>\n<div class=\"captioned-image-container\">\n<figure>\n<div class=\"image2-inset\"><img loading=\"lazy\" class=\"sizing-normal\" src=\"https:\/\/thereferralchoice.com\/wp-content\/uploads\/2025\/04\/249f61cd-b65a-4d93-85a6-34742c3ab096_1280x1000.png\" alt=\"\" width=\"1280\" height=\"1000\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/249f61cd-b65a-4d93-85a6-34742c3ab096_1280x1000.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1000,&quot;width&quot;:1280,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:84137,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/i\/160615476?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F249f61cd-b65a-4d93-85a6-34742c3ab096_1280x1000.png&quot;,&quot;isProcessing&quot;:false}\" \/><\/div>\n<\/figure>\n<\/div>\n<h3><strong>3. Hiring someone to build it out internally<\/strong><\/h3>\n<p>The rise of hybrid \u201cAI + GTM\u201d roles is real. Common titles include:<\/p>\n<ul>\n<li>AI Architect<\/li>\n<li>GTM Engineer<\/li>\n<li>AI Workflow Designer<\/li>\n<li>AI Ops Lead<\/li>\n<\/ul>\n<p>Here are a few companies actively hiring:<\/p>\n<p><a href=\"https:\/\/careers.semrush.com\/jobs\/data-engineering-lead-United%20States-New%20York-New%20York%20\/?team=Sales\" target=\"_blank\" rel=\"noopener\">Semrush \u2013 GTM Engineer (Sales Ops)<\/a><\/p>\n<p><a href=\"https:\/\/job-boards.greenhouse.io\/fleetio\/jobs\/4671072007\" target=\"_blank\" rel=\"noopener\">Fleetio &#8211; GTM Architect<\/a><\/p>\n<p><a href=\"https:\/\/job-boards.greenhouse.io\/earnin\/jobs\/6609052\" target=\"_blank\" rel=\"noopener\">EarnIn &#8211; Senior AI Solutions Engineer<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/ccacioppo_were-hiring-a-founder-in-residence-at-vanta-activity-7309956423470202880-R8qE?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB-zOXwB7j95XB6LBuQURXJ8m_cTOBDTz_U\" target=\"_blank\" rel=\"noopener\">Vanta &#8211; Founder in Residence<\/a><\/p>\n<div class=\"captioned-image-container\">\n<figure>\n<div class=\"image2-inset\"><img loading=\"lazy\" class=\"sizing-normal\" src=\"https:\/\/thereferralchoice.com\/wp-content\/uploads\/2025\/04\/ddb05e51-53f3-43ea-88b4-63e592286bce_1280x1000.png\" alt=\"\" width=\"1280\" height=\"1000\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/ddb05e51-53f3-43ea-88b4-63e592286bce_1280x1000.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1000,&quot;width&quot;:1280,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:81921,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/i\/160615476?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fddb05e51-53f3-43ea-88b4-63e592286bce_1280x1000.png&quot;,&quot;isProcessing&quot;:false}\" \/><\/div>\n<\/figure>\n<\/div>\n<h3><strong>4. External agencies<\/strong><\/h3>\n<p>Some companies are opting to outsource the first version of their GTM OS.<\/p>\n<div class=\"captioned-image-container\">\n<figure>\n<div class=\"image2-inset\"><img loading=\"lazy\" class=\"sizing-normal\" src=\"https:\/\/thereferralchoice.com\/wp-content\/uploads\/2025\/04\/7195109d-3d75-4f1c-91fa-3810cfe15913_1280x1000.png\" alt=\"\" width=\"1280\" height=\"1000\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/7195109d-3d75-4f1c-91fa-3810cfe15913_1280x1000.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1000,&quot;width&quot;:1280,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:94718,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/i\/160615476?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7195109d-3d75-4f1c-91fa-3810cfe15913_1280x1000.png&quot;,&quot;isProcessing&quot;:false}\" \/><\/div>\n<\/figure>\n<\/div>\n<p>The winners won\u2019t be the ones with the most AI tools, they\u2019ll be the ones who design the smartest systems and empower the right people to run them.<\/p>\n<div>\n<hr \/>\n<\/div>\n<p class=\"button-wrapper\" style=\"text-align: center\" data-attrs=\"{&quot;url&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/p\/the-gtm-ai-operating-system?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}\" data-component-name=\"ButtonCreateButton\"><a class=\"button primary\" href=\"https:\/\/thegtmnewsletter.substack.com\/p\/the-gtm-ai-operating-system?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share\">Share<\/a><\/p>\n<h6 style=\"text-align: center\"><em> Tag GTMnow so we can see your takeaways and help amplify them.<\/em><\/h6>\n<div>\n<hr \/>\n<\/div>\n<h4><strong><img src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f442.png\" alt=\"\ud83d\udc42\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/> More for your eardrums<\/strong><\/h4>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/raycsmith\/\" target=\"_blank\" rel=\"noopener\">Ray Smith<\/a> is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Before that, he was the CEO and Co-Founder of DataHug, which was acquired by Calidus Cloud in 2016.<\/p>\n<p>Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. He also shares real-world use cases from inside Microsoft and partner companies, plus how founders and operators can build or adapt in this new AI-native era.<\/p>\n<p>Get the top takeaways from the conversation, including how incentives need to be reworked to scale enterprise, in <a href=\"https:\/\/www.linkedin.com\/posts\/sophiebuonassisi_gtm-saas-enterprise-activity-7312881291681492995-Tku4?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB-zOXwB7j95XB6LBuQURXJ8m_cTOBDTz_U\" target=\"_blank\" rel=\"noopener\">this post<\/a>.<\/p>\n<div id=\"youtube2-rr-qJAi1cfk\" class=\"youtube-wrap\" data-attrs=\"{&quot;videoId&quot;:&quot;rr-qJAi1cfk&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}\" data-component-name=\"Youtube2ToDOM\">\n<div class=\"youtube-inner\"><\/div>\n<\/div>\n<blockquote>\n<p><em><a href=\"https:\/\/gtmnow.com\/gtm-140-how-microsoft-scaled-600m-to-5b-enterprise-playbook-hayden-stafford\/%22\" target=\"_blank\" rel=\"noopener\">GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford<\/a><\/em><\/p>\n<\/blockquote>\n<p>Listen on <a href=\"https:\/\/podcasts.apple.com\/in\/podcast\/the-gtm-podcast\/id1369291464\" target=\"_blank\" rel=\"noopener\">Apple<\/a>, <a href=\"https:\/\/open.spotify.com\/show\/2SA1dgQ2Yc5t4V5GcBLnD2\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=4BDfZ1BiTPQ&amp;list=PLGXnz4Tyz3-SfJ5DPByHtUOQOFB3yJ6zZ\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, or wherever you get your podcasts by searching \u201cThe GTM Podcast.\u201d<\/p>\n<div>\n<hr \/>\n<\/div>\n<h4><img src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f680.png\" alt=\"\ud83d\ude80\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/><strong> Startup to watch<\/strong><\/h4>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/posts\/florentcrivello_announcing-lindys-biggest-update-yet-activity-7313244400703139841-jjVv?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB-zOXwB7j95XB6LBuQURXJ8m_cTOBDTz_U\">Lindy<\/a><\/strong><a href=\"https:\/\/www.linkedin.com\/posts\/florentcrivello_announcing-lindys-biggest-update-yet-activity-7313244400703139841-jjVv?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB-zOXwB7j95XB6LBuQURXJ8m_cTOBDTz_U\" target=\"_blank\" rel=\"noopener\"> &#8211; announced agent swarms, a huge update to the AI agent creation platform<\/a>. With agent swarms, Lindy can now &#8220;divide and conquer,&#8221; creating hundreds of copies of itself \u2014 one for each task \u2014 and perform them reliably, all at once. You can also check out one of the agents that supports The GTM Podcast in my post <a href=\"https:\/\/www.linkedin.com\/posts\/sophiebuonassisi_an-ai-agent-quietly-runs-part-of-my-podcast-activity-7313217812582305792-XLgT?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB-zOXwB7j95XB6LBuQURXJ8m_cTOBDTz_U\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/posts\/medinism_im-officially-launching-my-new-company-activity-7310316285546938383-D-9u?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB-zOXwB7j95XB6LBuQURXJ8m_cTOBDTz_U\" target=\"_blank\" rel=\"noopener\">Paid<\/a><\/strong><a href=\"https:\/\/www.linkedin.com\/posts\/medinism_im-officially-launching-my-new-company-activity-7310316285546938383-D-9u?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB-zOXwB7j95XB6LBuQURXJ8m_cTOBDTz_U\" target=\"_blank\" rel=\"noopener\"> &#8211; Manny Medina officially launched his new company, a business engine for AI agents, along with \u20ac10M raised<\/a>. This marks the second pre-seed investment into Manny\u2019s companies that GTMfund GP, Max Altschuler, has made &#8211; first into Outreach in 2015 and now into Paid in 2025.<\/p>\n<p><strong><a href=\"https:\/\/offerfit.ai\/content\/blog-post\/offerfit-is-joining-braze\" target=\"_blank\" rel=\"noopener\">OfferFit <\/a><\/strong><a href=\"https:\/\/offerfit.ai\/content\/blog-post\/offerfit-is-joining-braze\" target=\"_blank\" rel=\"noopener\">&#8211; has been acquired by Braze.<\/a> The AI decisioning platform transforms customer interactions with automation and machine learning, now scaling its impact as part of Braze.<\/p>\n<div>\n<hr \/>\n<\/div>\n<h4><strong><img src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f440.png\" alt=\"\ud83d\udc40\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/> More for your eyeballs<\/strong><\/h4>\n<p><a href=\"https:\/\/techcrunch.com\/2025\/03\/31\/openai-raises-40b-at-300b-post-money-valuation\/\" target=\"_blank\" rel=\"noopener\">OpenAI closes a $40B round at a $300B post-money valuation<\/a>. This is one of the largest private funding rounds in history, with SoftBank leading.<\/p>\n<p><a href=\"https:\/\/techcrunch.com\/2025\/03\/29\/elon-musk-says-xai-acquired-x\/?utm_campaign=tc_daily_am&amp;utm_medium=newsletter&amp;_hsenc=p2ANqtz-8hlo6mkpMaO0vKhbTL2rE3j1JKBTp9-wls1KFJeXDUX7aHZMhRGf9-1HTK1U-HQidS8Yff6RE2FE4tBoP64Vd9lnvMmw&amp;_hsmi=354389446&amp;utm_source=tc\" target=\"_blank\" rel=\"noopener\">Elon Musk\u2019s AI startup, xAI, has acquired his social media platform X (formerly Twitter) in an all-stock deal<\/a>.The combination values xAI at $80 billion and X at $33 billion ($45B less $12B debt).<\/p>\n<p><a href=\"https:\/\/www.angellist.com\/blog\/breaking-the-mold\" target=\"_blank\" rel=\"noopener\">Breaking the Mold: The Power of GTMfund\u2019s Operator-Led Model<\/a>. Scott Barker and Paul Irving share how hands-on expertise gives founders an edge.<\/p>\n<p><a href=\"https:\/\/www.mutinyhq.com\/report\" target=\"_blank\" rel=\"noopener\">The State of Sales &amp; Marketing Alignment Report by Mutiny:<\/a> Discover how top companies are using personalization to drive higher growth.<\/p>\n<div>\n<hr \/>\n<\/div>\n<h4><strong><img src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f525.png\" alt=\"\ud83d\udd25\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/> Hottest GTM jobs of the week<\/strong><\/h4>\n<ol>\n<li><a href=\"https:\/\/jobs.ashbyhq.com\/stotles.com\/b474b00e-e188-4c62-8ccd-1b09f87d489c\" target=\"_blank\" rel=\"noopener\">Account Executive<\/a> at Stotles <em>(London)<\/em><\/li>\n<li><a href=\"https:\/\/jobs.ashbyhq.com\/amper\/28558735-549c-48dc-988d-564f9465dab6\" target=\"_blank\" rel=\"noopener\">Revenue Enablement Program Manager<\/a> at Amper <em>(Hybrid &#8211; Chicago)<\/em><\/li>\n<li><a href=\"https:\/\/jobs.ashbyhq.com\/writer\/4a81bbd4-c345-4e22-83eb-7a8ab1961f94\" target=\"_blank\" rel=\"noopener\">Sales Enablement Manager &#8211; Ramp &amp; Onboarding<\/a> at Writer <em>(Hybrid &#8211; New York)<\/em><\/li>\n<li><a href=\"https:\/\/jobs.lever.co\/esper\/dccdfbfc-0fc5-4236-96d1-bf523d4d2d4b\" target=\"_blank\" rel=\"noopener\">Government Account Executive &#8211; West<\/a> at Esper <em>(Remote &#8211; CA \/ AZ \/ NV \/ UT \/ CO)<\/em><\/li>\n<li><a href=\"https:\/\/jobs.lever.co\/owner\/e0776699-f7fd-44cb-8795-28663aefc5ce\" target=\"_blank\" rel=\"noopener\">Senior Customer Lifecycle Marketing Manager<\/a> at Owner <em>(Remote &#8211; US)<\/em><\/li>\n<\/ol>\n<p>See more top GTM jobs on the <a href=\"https:\/\/jobs.gtmfund.com\/jobs\" target=\"_blank\" rel=\"noopener\">GTMfund Job Board<\/a>.<\/p>\n<p><em>If you\u2019re looking to scale your sales and marketing teams with top talent, we couldn\u2019t recommend our partner <a href=\"https:\/\/www.pursuitsalessolutions.com\/gtm\" target=\"_blank\" rel=\"noopener\">Pursuit<\/a> more. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis.<\/em><\/p>\n<div>\n<hr \/>\n<\/div>\n<h4><strong><img src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f5d3.png\" alt=\"\ud83d\uddd3\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/> GTM industry events<\/strong><\/h4>\n<p><em>Upcoming go-to-market events you won\u2019t want to miss:<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/events.joinpavilion.com\/cmo-summit-2025\" target=\"_blank\" rel=\"noopener\">Pavilion CMO Summit<\/a>: April 17, 2025 <em>(Atlanta, GA)<\/em><\/li>\n<li><a href=\"https:\/\/www.saastrannual.com\/\">SaaStr Annual<\/a>: May 13-15 <em>(San Francisco, CA)<\/em><\/li>\n<li><a href=\"https:\/\/vancouver.websummit.com\/\" target=\"_blank\" rel=\"noopener\">Web Summit<\/a>: May 27-30, 2025 <em>(Vancouver, CAN)<\/em><\/li>\n<li><a href=\"https:\/\/events.bizzabo.com\/cro-summit-2025\" target=\"_blank\" rel=\"noopener\">Pavilion CRO Summit<\/a>: June 3, 2025 <em>(Denver, CO)<\/em><\/li>\n<li>GTMfund AGM: June 5-6, 2025 <em>(NYC)<\/em><\/li>\n<li><a href=\"https:\/\/attendgtm.com\/\" target=\"_blank\" rel=\"noopener\">Pavilion GTM Summit<\/a>: September 23-25, 2025 <em>(Washington, DC)<\/em><\/li>\n<\/ul>\n<div>\n<hr \/>\n<\/div>\n<p class=\"button-wrapper\" style=\"text-align: center\" data-attrs=\"{&quot;url&quot;:&quot;https:\/\/thegtmnewsletter.substack.com\/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}\" data-component-name=\"ButtonCreateButton\"><a class=\"button primary\" href=\"https:\/\/thegtmnewsletter.substack.com\/subscribe?\" target=\"_blank\" rel=\"noopener\">Subscribe now<\/a><\/p>\n<div style=\"text-align: center\">\n<hr \/>\n<\/div>\n<h6 style=\"text-align: center\">This newsletter was entirely written and edited by <a href=\"https:\/\/www.linkedin.com\/in\/sophiebuonassisi\/\" target=\"_blank\" rel=\"noopener\">Sophie Buonassisi<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/ssbarker\/\" target=\"_blank\" rel=\"noopener\">Scott Barker<\/a> (not AI!).<\/h6>\n<p>The post <a href=\"https:\/\/gtmnow.com\/the-gtm-ai-operating-system\/\">The GTM AI Operating System<\/a> appeared first on <a href=\"https:\/\/gtmnow.com\">GTMnow<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello and welcome to The GTM Newsletter by GTMnow &#8211; read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/thereferralchoice.com\/index.php\/wp-json\/wp\/v2\/posts\/374"}],"collection":[{"href":"https:\/\/thereferralchoice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thereferralchoice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thereferralchoice.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thereferralchoice.com\/index.php\/wp-json\/wp\/v2\/comments?post=374"}],"version-history":[{"count":3,"href":"https:\/\/thereferralchoice.com\/index.php\/wp-json\/wp\/v2\/posts\/374\/revisions"}],"predecessor-version":[{"id":382,"href":"https:\/\/thereferralchoice.com\/index.php\/wp-json\/wp\/v2\/posts\/374\/revisions\/382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thereferralchoice.com\/index.php\/wp-json\/wp\/v2\/media\/376"}],"wp:attachment":[{"href":"https:\/\/thereferralchoice.com\/index.php\/wp-json\/wp\/v2\/media?parent=374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thereferralchoice.com\/index.php\/wp-json\/wp\/v2\/categories?post=374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thereferralchoice.com\/index.php\/wp-json\/wp\/v2\/tags?post=374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}